That image is from the Facebook page of Dr. Charles Crutchfield III, a 20 year Minnesota Twins season ticket holder.  He has a suggestion for the "Minnie and Paul" logo that's been with the team since 1961.  Instead of hopping on the wave of  "tear it down", the good doctor suggested instead that the Twins could maybe "tone it up". My words, not his.

In a story from July in the Pioneer Press,  Dr. Charles first introduced the concept of adding diversity to the decades old logo. Making either Minnie or Paul a person of color to better reflect the makeup of the community.  He put out a pretty simplistic survey that you can read more about here.

The three choices were

1) Refresh the logo (85%)

2) Keep the logo, as is (3%)

3) Design a completely new and different logo (12%)

I didn't break down the methodology of the survey, but the eyeball test gives refreshing the boys a pretty strong lead.  SO WHAT SAY YOU TWINS! 

Well, as it turns out, the Twins are in a process of evaluating their team branding.  As I'm sure every sports team is now doing the same thing.

Getty Images

Twins President Dave St. Peter confirmed that yes Minnie and Paul were under review as well.  But there's no timetable on the review

Following the killing of George Floyd in Minneapolis, The Pohlad family, who own the Twins organization, has pledged $25 million towards racial justice in the twin cities.

I'm impressed by the civility that seems to be all around this conversation.  It's okay to resist change, but it's also okay to embrace it.

What do you think Twins fans?


 

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