New Holiday Joe Boxer Commercial From K Mart Is Making People Do A Double Take [WATCH]

Remember last year during the holidays, K Mart and Joe Boxer came out with a TV commercial that had people talking. "Show Us Your Joes".Seriously, I know of K Mart in Bismarck. I've been there before but it's not a destination for me only because I live on the South side of town.

I'm thinking Joe Boxer is getting cooler and cooler with every holiday!

Let's face it though, reality is K Mart along with Sears (the same company) are going through an identity problem with the shopping public. Both brands seem outdated. They both are considered old and outdated. It's a place where our parents used to shop.

K Mart having the Joe Boxer brand is, in my opinion a step in the right direction. Joe Boxer is considered cool, hip and happening with many college aged students.

Merry Christmas!