Box Office Report

When M. Night Shyamalan’s Split exceeded expectations and became the first big hit of 2017, box office prognosticators wondered if this was the result of a killer marketing campaign or if audiences actually liked the movie. The second weekend made it definitive: Split’s small drop-off indicated positive buzz and strong word-of-mouth, both of which allowed the film to remain on top of the charts for the third weekend in a row, narrowly edging out all newcomers, specifically Rings.

Everyone knew that Rogue One: A Star Wars Story wasn’t going to match the opening weekend of Star Wars: The Force Awakens. That film had hype on its side, drawing off the power of a lengthy dry spell for fans and the presence of the original trilogy’s cast members. It’s unlikely that any Star Wars movie will match it ever again. With all of that said, the opening weekend of Rogue One should still be considered an enormous success, especially since these numbers would be nothing short of indisputably incredible if Star Wars wasn’t in the title.

You can't imagine two films more different than 'The Croods' and 'Olympus Has Fallen,' but right now the two of them sit on top of the box office chart, both temporarily linked by the fact that a bunch of people apparently wanted to see them this weekend. It's the first time in forever that two films have opened to over $30 million at the same time...but it wasn't golden for all of the new release